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OG118 is a branded, high-end, fictitious interior design agency created to showcase the design of typically mundane and boring material, specifically educational guides and presentations. The brand began with creating a logo to showcase the meaning of interiors – the mouth of what is adorned within (the broken down meaning in Latin) – followed by a color palette that focused on neutrals with a pop of color. Combining these brand elements with a sans serif, modern typeface and imagery allowed for a unique, yet consistent, system of layouts to be born and used amongst a website, two publication guides, and a branded keynote presentation. Moving from each element, there is a clear system at play to hold the viewer’s attention and allow for connections to be made between the content, imagery, and branding. 

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