Buzzing Bee Tea
Buzzing Bee Tea is a tea company that specializes in honey infused black teas that keeps you going on the buzziest of days. Their original flavor, honey infused black tea, is the base of all the others with flavors ranging in infusions like elderberry and raspberry. Combined with an illustrative bee mark, I created a logo for the Keurig brand featuring typography within a circular badge that’s also monochrome with a graphic honeycomb pattern. With this strategy, the logo and packaging system are easily changeable for whatever new flavor Buzzing Bee creates. In addition to the logo and box package, I also created a Keurig KCup design that fits the system.